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The Genius Awards recognizes excellence in four categories of marketing data & analytics. Only client-side, brand marketers can enter, but agencies, vendors, and colleagues and others can nominate the brand marketer of their choosing. We will reach out directly to nominated marketers and encourage them to enter.

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Data & Analytics GROWTH

Recognizes achievement in business growth driven by the specific and demonstrable impact of marketing data and analytics.

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Data & Analytics Innovation

Recognizes achievement in the use of a progressive, analytics-based, approach to solve a business challenge or seize an opportunity.

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Data & Analytics Adoption

Recognizes achievement in the organizational adoption of data and analytics to boost business outcomes.

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Data &


Recognizes outstanding achievement in the use of data to tell an enlightening, visual stories that support business goals and/or open up new opportunities.

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