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Marketing Analytics ADOPTION

The Genius Award for Marketing Analytics ADOPTION recognizes outstanding achievement in the organizational adoption of data and analytics to boost business outcomes.

Marketing Analytics Adoption: One of the biggest (and often unspoken) challenges marketers face is knowing not only which individual analytics products, tools, and services are best, but also how to extract the maximum value from them through holistic, well-integrated, and solution-focused adoption. Tell us how your organization unlocked the key to successful analytics adoption.*


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*There is no requirement to disclose confidential information. Numbers and labels can be approximated, made directional, or otherwise altered to preserve confidentiality. As part of our review, we will follow up for verification from a senior officer of you/your client’s company.