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Marketing Analytics INNOVATION 

The Genius Award for Marketing Analytics INNOVATION recognizes outstanding achievement in the use of a progressive, analytics-based, approach to solve a business challenge or seize an opportunity.

Marketing Analytics Innovation: We tend to think about innovation as something applied to products or business models. But analytic innovation can unlock its own business value too. If you are what you measure, then innovative analytics ensures that you are measuring the right things to get the best, most valuable results. With that in mind, tell us about a new and innovative measurement approach you developed within your company.*


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*There is no requirement to disclose confidential information. Numbers and labels can be approximated, made directional, or otherwise altered to preserve confidentiality. As part of our review, we will follow up for verification from a senior officer of you/your client’s company.